Belvedere Wood Parquet

Customer

BWP

Services provided

UI/UX & Product Design
360° Digital Marketing
Web Development

Tools

Figma
SendGrid

Initial data :

Facebook & Instagram Business Pages, but no content plan and chaotic posts, with lack of consistency and results
Outdated website not fitting the company's identity and position in the market, as a luxurious parquet producer

Aims :

Rethink the visual identity of the brand, with respect to the initial symbols and company values
Build a new website to present the product catalog and some projects, as some of the most important national sightseeings
Build a stronger community on social media accounts

The Belvedere Wood Parquet project was a challenge as the company lacked working materials, a brandbook, photos, or other branding guidelines. Our goal was to create a new logo and brand book that reflected the main element of the brand concept, the oak tree. The brand position was luxurious and emphasized eco-product, so we had to carefully balance these two elements to meet the client's requirements.
The second stage was to develop a website from scratch, drawing inspiration from Italian industry leaders in parquet production and design, using available materials and organizing photo shoots across the country.
We also developed a weekly content plan for Instagram and Facebook platforms, utilizing existing photos, renders from partner designers, and inspiration from international wood interior design projects.

Reflecting the company's values through a minimalist and easy to use website

A Moldovan parquet company with Italian standards and quality products, the message that had to be expressed through the site. A story that inspires you from the story of a log, which then becomes a fine wooden board for the best interiors.